視頻發(fā)布時(shí)有以下四個(gè)問題:
There are four issues when publishing videos:
1、封面沒選對
1. Cover not selected correctly
2、標(biāo)題文案沒寫好
2. Title copy not written properly
3、話題，BGM沒帶上
3. Hot topic, hot BGM didn't bring it along
4、同城定位沒打開
4. Same city positioning not opened
三點(diǎn)改變完美解決問題:
Three changes perfectly solve problems:
一、四類標(biāo)題抓住用戶眼球(切忌不要用說教的語氣)
1、 Four types of titles catch users' attention (avoid using a preaching tone)
1、直擊痛點(diǎn):加班、減肥、孤獨(dú)、催婚、亞健康、買房、996、租房、健身等。
1. Direct pain points: overtime, weight loss, loneliness, marriage promotion, sub health, buying a house, 996, renting a house, fitness, etc.
2、場景化:假設(shè)成立(例:刷到這條視頻的人是不是正在躺著玩手機(jī)，左腳搭載右腳上)
2. Scenario based: Assuming true (e.g. is the person who clicked on this video lying down playing with their phone, with their left foot carrying their right foot)
3、共情共鳴:倆性情感話題、婚戀關(guān)系等。
3. Empathy and resonance: topics related to sexual emotions, romantic relationships, etc.
互動引導(dǎo):1.征求意見型:(XXX你覺得呢?)2.看到型:(視頻太好笑了)3.花式艾特型:(艾特你的土狗閨蜜來看)
Interactive guidance: 1. Soliciting opinions: (What do you think of XXX?) 2. Seeing the final version: (The video ends too funny) 3. Fantastic Ate version: (Ate, your local dog friend came to see)
二、倆步操作獲得同城流量:(同城頁的目的，是為了讓用戶發(fā)現(xiàn)附近的精彩視頻或直播，內(nèi)容也是由推薦算法決定的，用于打造同城精準(zhǔn)粉絲)
2、 Two step operation to obtain local traffic: (The purpose of the local page is to allow users to discover nearby exciting videos or live broadcasts, and the content is also determined by recommendation algorithms to create precise local fans)
1、準(zhǔn)備封面:的封面需要，清晰度高、展示亮點(diǎn)、增加封面大標(biāo)題。
1. Prepare high-quality cover: A high-quality cover requires high clarity, showcasing highlights, and adding a cover headline.
2 、打開同城定位:在發(fā)布頁找到【你在哪里】勾選附近位置，也可搜索想要的位置。
2. Open local positioning: Find 'Where are you' on the publishing page, check the nearby location, or search for the desired location.
三、不用白不用的熱點(diǎn)話題(話題巧妙用法)1關(guān)1、注抖音熱榜:結(jié)合平臺實(shí)時(shí)更熱話題。
3、 Hot topics that don't need to be used for nothing (clever usage of topics) 1 off 1. Note the Tiktok hot list: combining with the hottest topics of the platform in real time.
2 、參與官方熱點(diǎn)活動: 帶“熱”標(biāo)簽的話題為平臺官方話題。
2. Participate in official hot topics: topics with "hot" tags are the official topics of the platform.
3 、自己打造話題:對主播話題能力有較高要求(小白不建議)
3. Create your own topic: Have high requirements for the anchor's topic skills (not recommended by Xiaobai)
