在這個(gè)信息爆炸的時(shí)代，每一條視頻都在爭(zhēng)奪著用戶的注意力。想要抓住觀眾的眼球經(jīng)濟(jì)，收獲無(wú)數(shù)點(diǎn)贊與關(guān)注，需要從視頻制作、發(fā)布、推廣各階段的全方位把控，今天讓我們共同聚集視頻號(hào)，一起解析那些讓視頻乘風(fēng)破浪的小技巧！

In this era of information explosion, every video is competing for users' attention. To capture the audience's attention and gain countless likes and followers, it is necessary to comprehensively control all stages of video production, release, and promotion. Today, let's gather video accounts together to analyze the small tips that make videos ride the waves!

視頻號(hào)推薦

Video Number Recommendation

社交推薦社交推薦其實(shí)就是視頻號(hào)會(huì)根據(jù)用戶的好友發(fā)布、點(diǎn)贊、關(guān)注、評(píng)論、轉(zhuǎn)發(fā)等行為，為用戶優(yōu)先推薦相關(guān)視頻。

Social recommendation is actually a process where video accounts prioritize recommending relevant videos to users based on their friend posts, likes, follows, comments, shares, and other behaviors.

個(gè)性化定位推薦基于微信社交生態(tài)，每個(gè)用戶都會(huì)被打上多元化標(biāo)簽，包括性別、年齡、職業(yè)、興趣、城市等。根據(jù)個(gè)人的標(biāo)簽屬性，從海量?jī)?nèi)容庫(kù)中匹配用戶可能喜歡的內(nèi)容進(jìn)行推薦。

Personalized positioning recommendation is based on the WeChat social ecosystem, where each user is labeled with diverse tags including gender, age, occupation, interests, city, etc. Based on personal tag attributes, match and recommend content that users may like from a massive content library.

搜索推薦

Search recommendations

微信搜一搜進(jìn)行關(guān)鍵詞搜索，對(duì)于一些視頻點(diǎn)贊評(píng)論不錯(cuò)的視頻，會(huì)被優(yōu)先推薦。

Search for keywords on WeChat and prioritize recommending videos with good likes and comments.

賽馬機(jī)制賽馬機(jī)制是指當(dāng)視頻數(shù)據(jù)與同類型視頻數(shù)據(jù)比較好的情況下，系統(tǒng)會(huì)將此視頻推送到下一個(gè)流量池，如果數(shù)據(jù)還在持續(xù)增長(zhǎng)的話，就會(huì)進(jìn)入更大的流量池。

The horse racing mechanism refers to the system pushing a video to the next traffic pool when the video data is better than similar video data. If the data continues to grow, it will enter a larger traffic pool.

發(fā)布時(shí)間推薦發(fā)布作品也需要尋找時(shí)機(jī)，根據(jù)平臺(tái)用戶的使用高峰期來(lái)選擇合適的時(shí)間點(diǎn)。一般推薦在下面這3個(gè)時(shí)間段發(fā)布作品：1、上午8:00是上午時(shí)間段廣告曝光量的最高點(diǎn)，此時(shí)處于上班高峰期。2、中午12:00是中午時(shí)間段內(nèi)廣告曝光量的最高點(diǎn)，此時(shí)處于午餐時(shí)間。3、晚上10:00是全天廣告曝光量的最高點(diǎn)，此時(shí)處于下班后、睡覺(jué)前的時(shí)間點(diǎn)。

Recommendation of publishing time: Publishing works also requires finding the right timing, selecting the appropriate time based on the peak usage period of platform users. It is generally recommended to publish works during the following three time periods: 1. 8:00 am is the peak time for advertising exposure in the morning, which is during the peak working hours. 2. 12:00 noon is the highest point of advertising exposure during the noon time period, which is during lunchtime. 3. 10:00 pm is the peak time for advertising exposure throughout the day, which falls after work and before bedtime.

推廣渠道

Promotion channels

朋友圈推廣利用個(gè)人及團(tuán)隊(duì)成員的朋友圈資源，分享視頻鏈接至私域流量中。確保文案吸引人，附帶話題標(biāo)簽或@相關(guān)好友增加可見(jiàn)度。選擇朋友圈活躍時(shí)段發(fā)布，如早晚高峰，利用熟人社交網(wǎng)絡(luò)的傳播效應(yīng)，帶動(dòng)初始觀看與互動(dòng)。

Utilize personal and team members' social media resources to promote and share video links into private domain traffic. Ensure that the copy is attractive and add topic tags or @ related friends to increase visibility. Choose an active time slot in your social circle to post, such as the morning and evening rush hour, and utilize the dissemination effect of acquaintances' social networks to drive initial viewing and interaction.

社群推廣加入并與符合視頻內(nèi)容定位的社群建立聯(lián)系，適時(shí)分享視頻，或與群主合作進(jìn)行推廣。提供社群專享福利或提前觀看特權(quán)，激發(fā)社群成員的積極性和傳播意愿。

Join the community promotion and establish connections with communities that match the video content positioning, share videos in a timely manner, or collaborate with group owners for promotion. Provide community exclusive benefits or advance viewing privileges to stimulate the enthusiasm and dissemination willingness of community members.

評(píng)論區(qū)推廣

Comment section promotion

在同類型熱門(mén)視頻的評(píng)論區(qū)留下有價(jià)值的觀點(diǎn)或提問(wèn)，并附上自己的視頻鏈接，吸引潛在觀眾點(diǎn)擊。保持評(píng)論真誠(chéng)且有深度，避免直接硬廣，利用高質(zhì)量評(píng)論引起共鳴，自然引導(dǎo)流量。

Leave valuable opinions or questions in the comment section of popular videos of the same type, and attach your own video link to attract potential viewers to click. Maintain sincere and in-depth comments, avoid direct hard advertising, use high-quality comments to resonate, and naturally guide traffic.

其他平臺(tái)推廣跨平臺(tái)同步發(fā)布視頻至抖音、B站、微博等，利用各平臺(tái)的特色功能與用戶基礎(chǔ)，擴(kuò)大覆蓋面。根據(jù)不同平臺(tái)的用戶偏好調(diào)整視頻格式與宣傳文案，實(shí)施平臺(tái)間聯(lián)動(dòng)活動(dòng)。

Other platforms promote cross platform synchronous release of videos to Tiktok, Station B, Weibo, etc., and expand coverage by taking advantage of the unique functions and user base of each platform. Adjust video format and promotional copy according to user preferences on different platforms, and implement inter platform linkage activities.

通過(guò)深入理解視頻號(hào)平臺(tái)規(guī)則，精心布局發(fā)布時(shí)間，并采取多元化渠道推廣，可以顯著提升視頻上熱門(mén)的機(jī)率。實(shí)施時(shí)注意也要保持靈活性，根據(jù)實(shí)際反饋不斷調(diào)整策略，以實(shí)現(xiàn)最佳推廣效果。

By deeply understanding the rules of the video account platform, carefully planning the release time, and adopting diversified channels for promotion, the probability of popular videos can be significantly increased. During implementation, it is important to maintain flexibility and continuously adjust strategies based on actual feedback to achieve optimal promotion results.