Relatively speaking, pictures and videos are more persuasive and attract more attention than words, especially in showing the characteristics and operation steps of products. Among them, video can increase the time for visitors to stay at independent stations. Page dwell time is a factor for Google to judge the quality of independent stations, which is conducive to improving the ranking.

獨立站圖片不在少數(shù)，這里需要注意圖片大小，圖片過大影響獨立站訪問速度，繼而影響網(wǎng)站排名。一般獨立站標準的圖片大小為小圖小于60k，大圖小于200k。利用建站平臺可以輕松調(diào)節(jié)圖片大小.

There are not a few independent station pictures. Here we need to pay attention to the picture size. Too large pictures will affect the access speed of independent stations, and then affect the website ranking. Generally, the standard picture size of independent stations is that the small picture is less than 60K and the large picture is less than 200K. The size of the picture can be easily adjusted by using the website platform

固定更新頻率

Fixed update frequency

正常來說，持續(xù)輸出高質(zhì)量的內(nèi)容能夠被Google搜索引擎青睞。選擇固定的時間點更新內(nèi)容，內(nèi)容保證質(zhì)量，提供價值，2天一更比較合理。

Normally, continuous output of high-quality content can be favored by Google search engine. Choose a fixed time point to update the content, ensure the quality of the content and provide value. It is more reasonable to update the content every two days.

檢查內(nèi)容

Inspection contents

Google會對文章內(nèi)容的可讀性進行判斷，如果文章出現(xiàn)低級錯誤，比如錯別字、語病，影響瀏覽者閱讀體驗的同時不利于獨立站自然搜索排名。

Google will judge the readability of the content of the article. If there are low-level errors in the article, such as typos and language defects, which affect the reading experience of visitors and are not conducive to the natural search ranking of independent stations.

對于外貿(mào)獨立網(wǎng)站，文章內(nèi)容時態(tài)和語法等問題尤其需要注意，千萬不能出現(xiàn)式外語，可以使用工具進行拼寫檢查。

For independent foreign trade websites, we should pay special attention to the tense and grammar of the article content. There must be no Chinese foreign language. You can use tools to check spelling.