在濟(jì)南做短視頻推廣，選對(duì)時(shí)間比熬夜剪片子更重要。有人凌晨發(fā)視頻覺得“錯(cuò)峰競(jìng)爭(zhēng)”，結(jié)果播放量個(gè)位數(shù)；有人追著熱點(diǎn)跑，卻忘了濟(jì)南人下午5點(diǎn)才下班。其實(shí)，推廣時(shí)機(jī)不是算命，而是門“數(shù)據(jù)科學(xué)”——得結(jié)合城市節(jié)奏、行業(yè)特性、用戶習(xí)慣，算出一套“濟(jì)南定制時(shí)間表”。
　　Choosing the right time for short video promotion in Jinan is more important than staying up late to cut videos. Someone posted a video in the early morning feeling that there was "off peak competition", resulting in single digit views; Someone is chasing the hot spot, but forgets that Jinan people only finish work at 5 pm in the afternoon. In fact, the timing for promotion is not fortune telling, but rather the study of "data science" - it is necessary to combine the pace of the city, industry characteristics, and user habits to calculate a "customized timetable for Jinan".
　　一、摸清濟(jì)南用戶的“生物鐘”
　　1、 Understand the 'biological clock' of users in Jinan
　　打工人時(shí)間表：
　　Worker schedule:
　　早上7-9點(diǎn)：地鐵通勤族刷短視頻，適合輕量?jī)?nèi)容，比如“濟(jì)南早高峰實(shí)拍”“5分鐘早餐教程”。
　　7-9 am: Subway commuters watch short videos suitable for lightweight content, such as "Jinan morning rush hour shooting" and "5-minute breakfast tutorial".
　　案例：某本地美食號(hào)發(fā)“經(jīng)十路早班車生存指南”，播放量比平時(shí)高60%。
　　Case: A local food account posted a "survival guide for the morning bus on Jingshi Road", with a 60% increase in views compared to usual.
　　晚上8-10點(diǎn)：黃金時(shí)段，適合“硬核內(nèi)容”，比如樓盤評(píng)測(cè)、政策解讀，完播率能提升30%。
　　8-10 pm: prime time, suitable for "hardcore content" such as property reviews and policy interpretations, with a 30% increase in completion rate.
　　周末VS工作日：
　　Weekends vs. workdays:
　　工作日發(fā)“實(shí)用干貨”，周末推“娛樂向內(nèi)容”。某親子號(hào)周末發(fā)“濟(jì)南遛娃地圖”，互動(dòng)率是工作日的2倍。
　　On weekdays, post 'practical knowledge', and on weekends, promote 'entertainment oriented content'. A certain parent-child account posted a "Jinan Walking Map" on weekends, with an interaction rate twice that of weekdays.
　　避坑提示：別在周末下午發(fā)正兒八經(jīng)的科普，用戶可能正在大明湖劃船。
　　Avoiding pitfalls: Do not post serious educational materials on weekend afternoons, as users may be rowing on Daming Lake.
　　二、行業(yè)特性決定“黃金窗口”
　　2、 Industry characteristics determine the 'golden window'
　　餐飲業(yè)：飯點(diǎn)前1小時(shí)：
　　Catering industry: 1 hour before meal:
　　11點(diǎn)發(fā)“午餐特輯”，17點(diǎn)推“夜宵攻略”，用戶看到會(huì)直接收藏，轉(zhuǎn)化率比隨機(jī)時(shí)間高40%。
　　At 11 o'clock, a "lunch special" will be released, and at 17 o'clock, a "late night snack guide" will be pushed. Users will directly save it when they see it, with a conversion rate 40% higher than the random time.
　　案例：某燒烤店下午5點(diǎn)發(fā)“烤串特寫+定位”，晚餐時(shí)段到店人數(shù)翻倍。
　　Case: A barbecue restaurant posted a "grilled skewer close-up+positioning" at 5 pm, doubling the number of visitors during dinner time.
　　房地產(chǎn)：周末+晚上：
　　Real estate: weekends+evenings:
　　周末發(fā)“樣板間VR”，晚上推“購(gòu)房政策解讀”，用戶有空細(xì)看。某樓盤周末直播，留資量是工作日的3倍。
　　On weekends, we will release a "model room VR" and in the evening, we will promote an "interpretation of housing policies" for users to take a closer look when they have time. A certain property is live streaming on weekends, with three times the amount of capital left on weekdays.
　　文旅：提前3天“埋雷”：
　　Culture and tourism: "Bury mines" 3 days in advance:
　　趵突泉燈會(huì)、千佛山廟會(huì)前3天發(fā)預(yù)告，用戶會(huì)提前規(guī)劃行程。某景區(qū)靠短視頻預(yù)售票，提前3天銷量占總量70%。
　　The Baotu Spring Lantern Festival and Qianfoshan Temple Fair will be announced 3 days in advance, and users will plan their itinerary in advance. A certain scenic spot relies on short video pre-sale tickets, with sales accounting for 70% of the total three days in advance.
　　三、追熱點(diǎn)要“掐表”
　　3、 To keep up with hot topics, you need to 'pinch the clock'
　　本地?zé)狳c(diǎn)：24小時(shí)黃金期：
　　Local hotspot: 24-hour golden period:
　　濟(jì)南突發(fā)新聞（如新地鐵線開通），24小時(shí)內(nèi)發(fā)相關(guān)內(nèi)容，流量是平時(shí)的5倍。
　　Breaking news in Jinan (such as the opening of the new subway line), relevant content will be released within 24 hours, and the traffic will be 5 times higher than usual.
　　案例：某本地號(hào)在“濟(jì)南首條云巴試運(yùn)行”當(dāng)天發(fā)體驗(yàn)視頻，播放量破百萬(wàn)。
　　Case: A local account posted an experience video on the day of "Jinan's first Yunba trial operation", with views exceeding one million.
　　全國(guó)熱點(diǎn)：48小時(shí)“蹭熱”：
　　National hot topics: 48 hours of "riding the heat":
　　全國(guó)性熱點(diǎn)（如春節(jié)返鄉(xiāng)），48小時(shí)內(nèi)結(jié)合濟(jì)南元素二次創(chuàng)作。某賬號(hào)把“哈爾濱凍梨”改成“趵突泉泉水茶”，播放量超200萬(wàn)。
　　National hot topics (such as returning home during the Spring Festival), combined with Jinan elements for secondary creation within 48 hours. A certain account changed "Harbin Frozen Pear" to "Baotu Spring Water Tea", with over 2 million views.
　　四、數(shù)據(jù)監(jiān)控“校準(zhǔn)時(shí)間”
　　4、 Calibration time for data monitoring
　　后臺(tái)數(shù)據(jù)“裸奔”分析：
　　Analysis of backend data 'naked running':
　　用抖音創(chuàng)作服務(wù)平臺(tái)看“粉絲活躍時(shí)段”，如果顯示19-21點(diǎn)高峰，就掐點(diǎn)發(fā)。
　　Use the Tiktok creation service platform to watch the "fan active period". If the peak at 19-21 o'clock is displayed, cut the hair.
　　案例：某企業(yè)發(fā)現(xiàn)粉絲周六上午最活躍，調(diào)整發(fā)布時(shí)間后，自然流量增長(zhǎng)80%。
　　Case: A company discovered that fans were most active on Saturday mornings, and after adjusting the release time, natural traffic increased by 80%.

　　A/B測(cè)試“暴力選時(shí)”：
　　A/B testing "brute force timing":
　　同一內(nèi)容在周三10點(diǎn)和周六20點(diǎn)各發(fā)一次，對(duì)比完播率、互動(dòng)率。某賬號(hào)測(cè)試后，主推時(shí)段從工作日改周末，ROI提升50%。
　　The same content will be posted once on Wednesday at 10 o'clock and once on Saturday at 20 o'clock, comparing the completion rate and interaction rate. After testing a certain account, the main promotion period was changed from weekdays to weekends, resulting in a 50% increase in ROI.
　　五、避開“自殺式”發(fā)布時(shí)間
　　5、 Avoid 'suicide style' release time
　　工作日中午12-14點(diǎn)：
　　From 12-14 noon on weekdays:
　　打工人午休，但短視頻平臺(tái)算法會(huì)“壓流”，除非內(nèi)容極硬核，否則大概率沉底。
　　Working people take a nap, but the algorithms on short video platforms will "suppress the flow". Unless the content is extremely hardcore, it is likely to sink to the bottom.
　　凌晨1-5點(diǎn)：
　　1-5 am:
　　除非你是“夜店經(jīng)濟(jì)”相關(guān)，否則別發(fā)。某奶茶店凌晨發(fā)新品，結(jié)果被用戶吐槽“大半夜勾引我犯罪”。
　　Don't post unless you are related to the nightclub economy. A milk tea shop issued new products in the early morning, but the user roast about "seducing me to commit crimes in the middle of the night".
　　六、濟(jì)南特色“時(shí)間彩蛋”
　　6、 Jinan's characteristic "time Easter egg"
　　雨季發(fā)“泉水”內(nèi)容：
　　Rainy season releases' spring water 'content:
　　濟(jì)南雨后泉水噴涌，此時(shí)發(fā)趵突泉、黑虎泉視頻，播放量比平時(shí)高3倍。
　　After the rain in Jinan, the spring water gushed out. At this time, videos of Baotu Spring and Black Tiger Spring were posted, with views three times higher than usual.
　　案例：某攝影號(hào)雨后拍“護(hù)城河瀑布”，單條視頻漲粉2萬(wàn)。
　　Case: A certain photography account captured a "moat waterfall" after rain, and a single video gained 20000 followers.
　　供暖季發(fā)“溫暖向”內(nèi)容：
　　Warm Season Content:
　　11月濟(jì)南供暖，發(fā)“暖氣片美食”“室內(nèi)遛娃攻略”，用戶更有共鳴。
　　In November, Jinan will provide heating and release "Warm Air Food" and "Indoor Walking Guide for Children", which will resonate more with users.
　　結(jié)語(yǔ)：在濟(jì)南，推廣時(shí)間就是“本地化戰(zhàn)略”
　　Conclusion: In Jinan, the promotion time is the "localization strategy"
　　短視頻推廣不是“玄學(xué)”，是門“城市行為學(xué)”。得算準(zhǔn)濟(jì)南人幾點(diǎn)刷手機(jī)、幾點(diǎn)逛商場(chǎng)、幾點(diǎn)為孩子輔導(dǎo)作業(yè)崩潰。用數(shù)據(jù)校準(zhǔn)時(shí)間，用本地元素破圈，你的視頻就能從“算法流”變成“濟(jì)南流”。畢竟，在抖音的海洋里，只有懂濟(jì)南脾氣的視頻，才能游進(jìn)用戶的“關(guān)注列表”。
　　Short video promotion is not "mysticism", it is a discipline of "urban behavior". We need to calculate exactly when people in Jinan swipe their phones, go shopping, and give homework guidance to their children. By calibrating time with data and breaking boundaries with local elements, your video can transition from an "algorithm stream" to a "Jinan stream". After all, in the sea of Tiktok, only videos that understand Jinan's temper can be entered into the user's "attention list".

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